Job Type: Full-time

Location: New York area, USA

LE CORDON BLEU is a world leader in gastronomy, hospitality and management with over 40 schools in 20 countries.

Le Cordon Bleu is offering a unique opportunity to join its team as Web Marketing Officer, based in the New York area. The incumbent will be responsible for developing web Sales & Marketing strategies, translating them into winning web campaigns and running the campaigns.

The position holder should be extremely well organized, able to juggle multiple tasks while meeting deadlines with minimal supervision, always giving extraordinary attention to process and detail. A passionate interest in e-marketing, social media marketing and the evolution of the Internet is a prerequisite.

Key Responsibilities:

• Analyze purchasing behavior of existing and potential customer
• Propose an efficient web sales & marketing strategy, translate it into winning campaigns and promotions
• Review or develop marketing material content for various supports (brochures, e-blasts, website, etc.), to improve sales and marketing performance
• Review and improve website search engine optimization strategies, translate strategy in action plans (PPC, Banner ads, etc.) to boost online awareness and generate additional traffic
• Manage electronic distribution (newsletter and promotional information – E-mail marketing)
• Track and report web marketing campaigns
  

Requirements:

• Post-secondary education from an accredited college in Internet Marketing& E-commerce, or other relevant discipline.
• Minimum 2 years experience in a similar role.
• Outstanding written and verbal communications skills
• Demonstrated capabilities in learning new skills and working in a dynamic environment
• Enthusiastic attitude with the ability to make a strong contribution to the culture of the organization
• Experience with Content Management Systems, PhotoShop, XHTML, JavaScript, CSS
• Knowledge of MS Office with advanced knowledge of MS Excel, preferred
• Strong ability to collect, analyze data and provide reports with recommendations
• Perfect English both written and spoken is mandatory.
  

Please submit your resume in confidence and a detailed motivation letter.

We thank all applicants for their interest, however; only those under consideration will be contacted for an interview.